SmartBrands at the FIP Festival 2023 Awards

Recently, we shared on our social media channels the awards we received at the FIP – International Festival of Advertising, where SmartBrands was nominated and recognized in two categories:

• Social Media Advertising Campaign, with the “Make Over” campaign developed for our client Valvoline Lubricants.
• Best ATL Campaign, with the “Feria Nexo Inmobiliario” campaign created for our client, the Peruvian Association of Real Estate Companies (ASEI).

These awards, presented in Argentina, reflect our commitment to our clients, the professionalism behind every campaign, and our ability to successfully execute high-impact marketing strategies across digital and traditional media.

We received the Gold Award for our “Make Over” campaign with Valvoline Lubricants, a leading North American company with a strong presence in Peru.

The objective of this campaign was to completely renovate the automotive system of a vehicle. To achieve this, we designed a creative concept that invited participants to submit their vehicles for a chance to receive the makeover. The campaign was promoted through social media, supported by a complete set of creative assets, a dedicated participant profile, and a strong paid media strategy to generate the brand awareness required for maximum campaign impact.

Our second major achievement was the planning, development, and execution of the ATL campaign for Feria Nexo Inmobiliario, organized by our client, the Peruvian Association of Real Estate Companies (ASEI). This campaign earned us the Silver Award in its category.

Focused on maximizing visibility and audience engagement, the campaign combined multiple ATL media channels to effectively communicate the event. According to the official participation results, we generated more than 21,200 pre-registrations and attracted nearly 14,000 qualified prospects interested in purchasing a property.

In addition, a post-event survey revealed that 5.7 out of 10 respondents stated they had seen the advertising on billboards, heard it on the radio, or watched the television commercial. These results validated the effectiveness of the campaign and demonstrated its strong impact on the target audience.

These achievements marked an outstanding conclusion to 2023 and reaffirmed the professionalism that defines every member of the SmartBrands team.

They also reinforce our company’s mission:

To create a positive impact on our clients’ customers through innovative marketing, technology, and digital transformation solutions.

Thank you for reading.

Luis Miranda CEO & Founder – SmartBrands